Our label recognizes that standard model proportions do not reflect most women. Traditionally, designers begin the process by designing on tall, willowy models unrepresentative of most women's bodies. The initial sample garment may fit the model for whom it was designed.
However, when scaled up in size, the proportions become distorted and the original design is compromised - leaving lots of clothing on the sale racks, and nothing to buy.
We believe this incongruity has opened the door to disruption. We created a matrix which examines and challenges seven strategic relationships in fashion design. This tool perfects fit in relation to size and shape while maintaining the original aesthetics and elements of the design of the garment. In addition to using the Matrix in the design stage, we have further challenged the status quo by draping and cutting our collection on a size 8 model, rather than a 2 so we can further tweak our concepts. This allows our clothing to fit a broader audience of women while maintaining the chicness of design.
In our mind, fashion has always been about being a better version of ourselves, not dressing to hide who we really are. No more theatrical, over the top, the “notice my clothes, not me” look. That wasn’t for us. We provide you with essentials designed to flatter and elevate your personal beauty.
During our frustrated hunt for clothes that were both appropriate and accessible, we discovered that the market wasn’t really addressing the needs of real women. Women who had real figures, women with fit, athletic shapes and women who were simply not balanced on the top and bottom seemed to be forgotten - women just like you.
2662 is a solution for today’s real women, dressing for their real shapes and real lives.