Behind The Label

Behind The Label | Elie

Behind The Label | Elie

I used to get stopped on the street all the time in my adopted hometown of New York City.  Women wanted to know where I got my shoes, my bag, my bracelet, or more importantly, my clothes.  I was used to having the world’s best fashion resources at my disposal from living in Manhattan.  Yet many of my searches through famous boutiques and department stores left me empty handed.  Women’s clothes had become too over the top, too theatrical, just unwearable.  I couldn’t buy into trends such as athleisure.  Sweats and a hoodie weren’t ideal for an older woman to wear to dinner! Frustrated by my...

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THE NEW PARADIGM ABOUT SHAPE

THE NEW PARADIGM ABOUT SHAPE

Shape.  Do you camouflage your shape when dressing? Do you enhance your natural curves?  And what about dressing for your age?  It's all so confusing.   Women just want to get dressed in the morning and feel confident and chic. And WE HEAR YOU. 2662 started from our co-founder's personal dilemma.  Elie Sullivan had every resource at her disposal living in NYC, yet still couldn't find chic, appropriate, stylish clothing that fit.  Everything was either too over the top or shapeless.  She found everyone else was thinking the same exact thing.  Elie set out to fill the void in the market. Enter Charles Warren.  He's a classically trained designer but has...

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